In the 1970s two men selling athletic shoes out of their mother’s living room, decided to branch out and begin a new company.  This company was named Nike.  Over the next two decades, Nike literally went toe to toe with the big three; Converse, Addidas and Reebock, vying for the top position in athletic shoe sales worldwide.  In 1988, Nike devised a strategy that pushed them over the top.  “Just Do It” became the most widely recognized phrase in America.  In fact, one social historian told Time magazine and I quote, “The culture of the baby boom generation can be summed up in three words, just do it.”  It took the Nike executives to popularize the phrase but this phrase has been around for thousands and thousands of years.  It was first mentioned by James in the Bible.  James 1:22 says “Do not merely listen to the Word and so deceive yourself but do what it says.”  James said, just do it.  When you think about it, Nike’s strategy was brilliant.  They said that they had the greatest product in the world and that it was available to everyone worldwide.  No excuses, no whining, no procrastination, just do it.  And yet our loving and transcendent God tells us the same thing.  God says that He has given us the greatest product in the world, available to all.  The Bible is a collection of His love letters to us.  No whining, no excuses, no procrastination, just do it